Since the birth of the internet, email was one of the first ways we communicated online, it was also where online marketing got its start. It is still wildly successful when it comes to an online marketing tool. We have come a long way since the early days and now there are rules and protocols you have to follow in order to launch an email marketing campaign. To make an email marketing campaign work for you, you’re going to have to follow the email marketing best practices.
1. Try to make sure that the mail you are sending reaches the inbox of the recipient. For that you have to make sure that the mail you are sending can get through the ISP spam filters. To make sure it gets through you need to work with the right email marketing company. Get the background verification of the organization, whose services you are going to use. Apart from that, check whether the particular organization is blacklisted or whitelisted. Using the services of blacklisted organization will automatically minimize the deliverability of your mails.
2. Make sure your email newsletter complies the CAN-SPAM act. That means you can only send the newsletter to a particular customer when they have subscribed to you and given confirmation that they are interested in being a part of your email newsletter. So, never adopt any black-hat emailing techniques. Doing that will automatically put you in the blacklisted and the ISP will start blocking most of your emails. Also with every mail, include an option using which your customers can unsubscribe from your email newsletter mailing list.
3. The timing of the email is another very vital aspect. If your mail is perfectly timed, then there are maximum chances of it getting viewed by your customer. So, try to send your emails only on working days. Sending any mail, on weekend or holidays, would likely not be viewed by the customer. Apart from that, try to send your emails in the 1st half of the day, when the work pressure is less. Sending the mail, in the 2nd half of the day would automatically lead to it getting deleted or put on the spam list.
4. Tracking is another vital aspect of the email marketing campaign. When the mails are tracked you can analyze whether the campaign has been successful or not. So, try to track each and every email you send. See the number of mails which have been opened by your customer and whether or not they took the action you wanted them to. For example did the email direct them to an article on your website, prompt them to buy something or fill out a form. These are all metrics you want at your fingertips.